Features of digital diplomacy in Latin American countries during an era of global turbulence

In recent years, the public diplomacy of Latin American countries has undergone significant transformation, driven by the utilization of digital technologies as instruments of soft power. Digital diplomacy involves the use of social media, virtual meetings, and online platforms to promote national interests. Over the past fifteen years, the presidents of Latin America have actively employed this tool of public diplomacy to connect with target audiences across the globe. In most Latin American countries, Twitter diplomacy is being promoted to enhance the effectiveness of public diplomacy and engage citizens through the publication of tweets by political figures or agencies aimed at disseminating information about their foreign policy. This approach not only informs the international community but also facilitates interaction with citizens, thereby increasing transparency and accountability of the authorities. However, the lack of artificial intelligence (AI) technologies, such as chatbots and digital consultants, within the diplomatic agencies of Latin American countries, along with the unauthorized use of generative artificial intelligence technologies in information-psychological operations within the region, hinders the development of effective diplomacy.

Latin America, digital diplomacy, digital transformation, artificial intelligence technologies, international relations, social networks, foreign policy, digital platforms